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Taking convenience to the next level
m—wise helped Dutch convenience store chain Primera takes convenience to the next level with an omni-channel loyalty program for use across over 500 stores.
The Primera program was designed with customers’ needs in mind. With an average of 925,000 customers per week, that’s a lot of needs to meet. Here’s how we made it happen.
EXCLUSIVE BENEFITS
All customers can access exciting offers on the Primera app. Exclusive member-only offers are unlocked when you create an account – a great reason to join. You can even opt in to receive offer alerts when you’re near a store. How convenient is that!
Gamification
Customers love playing the scratch-to-win game on the Primera app. Users can play once every 24 hours for the chance to win points and prizes. It’s a gamified element that supercharges retention. This is engaging loyalty at its best.
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“We have thousands of transactions per store per day. Only m—wise was able to integrate, analyse and translate all that data into highly effective campaigns.”
Formule Directeur
EASY ONBOARDING
Customers can easily move between their physical card and the app – they can use either or both. And registering on the app couldn’t be easier. New members just fill in their details and existing cardholders scan their member card to get started. It’s all about total convenience.
