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Primera

Taking convenience to the next level

The Primera loyalty program

m—wise helped Dutch convenience store chain Primera take convenience to the next level with an omni-channel loyalty program for use across over 500 stores.

 

The Primera program was designed with customers’ needs in mind. With an average of 925,000 customers per week, that’s a lot of needs to meet. Here’s how we made it happen.

Primera loyalty programs mobile app account screen & coupon screen Primera loyalty programs mobile app account screen & coupon screen

Never miss an offer

EXCLUSIVE BENEFITS

All customers can access exciting offers on the Primera app. Exclusive member-only offers are unlocked when you create an account – a great reason to join. You can even opt in to receive offer alerts when you’re near a store. How convenient is that!

Primera loyalty program home screen on iPhone Primera loyalty program home screen on iPhone

Keeping customers coming back

Gamification

Customers love playing the scratch-to-win game on the Primera app. Users can play once every 24 hours for the chance to win points and prizes. It’s a gamified element that supercharges retention. This is engaging loyalty at its best.

Primera Scratch to Win game Primera Scratch to Win game

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“We have thousands of transactions per store per day. Only m—wise was able to integrate, analyse and translate all that data into highly effective campaigns.”

Christel Teeuwen, Primera

Christel Teeuwen

Formule Directeur

Online meets offline

EASY ONBOARDING

Customers can easily move between their physical card and the app – they can use either or both. And registering on the app couldn’t be easier. New members just fill in their details and existing cardholders scan their member card to get started. It’s all about total convenience.

Primera loyalty program across devices

Want to step up your loyalty game?

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