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AkzoNobel

A relevant customer journey on a global scale

AkzoNobel’s global CRM roll-out

m—wise helped AkzoNobel, the world leader in paints and coatings, to set up and roll out a global CRM platform and contact strategy for their Decorative Paints division.

 

11 million
Emails sent
30+
Languages

A multinational approach

CRM STRATEGY

We worked to create a complete, global contact strategy that can actively support local initiatives. We also ensure the continued success of the CRM implementation across international markets.

Understanding B2B and B2C

INTIMATE CUSTOMER DIALOGUE

Customers are encouraged to visualise their project online via either the personal or professional channels. After selecting the right products, the dialogue that follows becomes totally relevant.

AkzoNobel Dulux app

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Staying relevant

TARGETED COMMUNICATIONS

Personal and professional consumers receive communications specifically tailored to their needs. Relevant communications ensure customers stay active and engaged.

AkzoNobel email and app questionnaire in multiple languages as part of global CRM strategy

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