A relevant customer journey on a global scale
m—wise helped AkzoNobel, the world leader in paints and coatings, to set up and roll out a global CRM platform and contact strategy for their Decorative Paints division.
We worked to create a complete, global contact strategy that can actively support local initiatives. We also ensure the continued success of the CRM implementation across international markets.
Customers are encouraged to visualise their project online via either the personal or professional channels. After selecting the right products, the dialogue that follows becomes totally relevant.
Personal and professional consumers receive communications specifically tailored to their needs. Relevant communications ensure customers stay active and engaged.