MAKE LOYALTY ENGAGING   |   +31 (0)20 344 95 50       info@m—

Privacy & Cookie Policy

m—wise processes, manages and secures your personal data with the greatest possible care. In doing so, we fulfill our requirements under the General Data Protection Regulation (GDPR). This regulates the processing of personal data relating to you and grants you various rights concerning your personal data. Our commitment to information security has also been recognized through ISO 27001 certification. This confirms that m — wise meets the international standards of the International Organization for Standardization (ISO).

1. Scope

This policy applies to personal information collected on the website owned by m—wise B.V (referred to in this policy as “we”, “us” or “our”).

The aim of this policy is to tell you how we will use any personal information that we collect or that you provide through this website. The data controller in respect of this website is m—wise B.V.

2. Personal data

You do not have to give us any personal information in order to use most of this website. However, if you wish to subscribe to our newsletter, contact us via our contact form/chatbot, schedule a meeting online or download a white paper, we may collect the following personal information from you: name, email address, phone number, company name.

In addition, this website collects and uses non-identifiable information to analyze site performance in order to improve our website. We measure website traffic and the click behavior of visitors. In order to do so we may automatically collect information about the website that you came from or are going to. We may also collect information about the pages of this website which you visit, the type of browser you use and the times you access this website. However, this information cannot be traced back to you and your identity remains protected.

a) How your personal information will be use and shared

The personal information we collect allows us to:

  • administer our website and improve our user experience;
  • meet legal, regulatory and compliance requirements;
  • gather management information to form statistical and trend analysis;
  • communicate with you (if you have given us consent to do so).

We may employ the services of third-party service providers to help us in certain areas, such as website hosting or online meeting scheduling. In some cases the third party may receive your information. However, at all times, we will control and be responsible for the use of your information.

2. Cookies

Cookies are small pieces of information sent by a web server to a web browser which allow the server to identify the browser on each page.

a. Use of cookies on our website

We use the following categories of cookies on our website:

Strictly necessary cookies : These cookies are essential in order to enable you to move around the website and use its features. This includes the third-party cookie from scheduling service Calendly which allows you to schedule a meeting online with our team.

Performance cookies :  These cookies collect anonymous information on how people use our website in order to improve the efficiency and quality of the website. For this purpose, we use Google Analytics to help us understand how we can improve on navigation and user experience. We may also use Hotjar to monitor how people interact with our website (see Hotjar’s cookie policy for detailed information). The data stored by these performance cookies do not contain personal details from which your identity can be established.

Targeting cookies or advertising cookies : These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. The data stored by these cookies does not contain personal details from which your identity can be established. We may use the information gathered with the cookies for retargeting purposes. This is a form of behavioral targeting, for which m—wise uses the services of Google, LinkedIn and Twitter. These cookies are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign.

Social media cookies : These cookies allow you to share jobs and news items from our website on the social media channels LinkedIn, Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies of these platforms for how their cookies work.

b. Deleting cookies

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. To find out more about online privacy and behavioral advertising, please visit:

c. Opting out of our cookies

The following links will allow you to opt out from the Performance, Targeting and Advertising cookies which are set by our website. This is useful if you would like to block cookies, but do not want to change your general cookie settings.

4. Marketing communications

Where you have given us the appropriate permission during the newsletter registration process, we will occasionally contact you by email about our latest news, products and services.

If at any point, you would like to opt-out of receiving such communications from us, please click on the unsubscribe link at the bottom of any emails you receive.

5. Data security

m—wise employs security or safety procedures designed, among other things, to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure.

6. Links on m—wise website

Our site contains links to other websites over which we have no control. We are not responsible for the privacy policies or practices of other websites which you choose to enter from this site by clicking on a link. m—wise is not liable for the content of linked sites or the manner in which those sites handle your personal data.

7. Access to your personal information

You are entitled to see the personal information held about you. If you wish to do this, please contact us at We may require you to provide verification of your identity to provide a copy of the personal information we hold. You may also review, correct or change your personal information at any time by contacting us at

8. Changes to our Privacy Policy

If our Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what personal information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

This privacy statement was updated on 17 February 2020.

Still have a question? Don’t worry!

Get in touch