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Turning customers into brand ambassadors

The Kipling.Me program

We helped global accessories retailer Kipling develop and launch an omni-channel loyalty program that rewards customers for purchases and brand engagement.


The Kipling.Me program is based on Smile Points. Members earn a €10 discount for every 1,000 points but that’s not all.

Kipling loyalty program on mobile app with Kipling.Me account screen


Seamless omni-channel experience

Customers earn Smile Points in multiple ways: making a purchase, completing an online profile, engaging with Kipling’s social media posts, downloading the app or playing the in-app Monkey Game.

Kipling Loyalty Program


An interactive experience

The augmented reality Monkey Game makes earning points and engaging with the Kipling brand fun – this isn’t just another spend-to-get program.

User playing the Kipling loyalty program's in-app Kipling.Me monkey game

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Creating brand ambassadors

The program surprises customers with personalized offers, collectors’ items and ‘happy presents’ like free gifts and exclusive event invitations.

Kipling's customer loyalty program on iPad showing Kipling.Me birthday voucher

“A complete contact strategy was worked out, with the profile and the behaviour of the customer as a starting point.”

Jurgen Derycke, Marketing Director, Kipling EMEA

Jürgen Derycke

Marketing Director, Kipling EMEA

Let’s explore the possibilities for your brand.

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