gamifying the loyalty experience
Customers love Game Mania XP because this loyalty program is a game in itself. We worked with Game Mania, the leading Benelux gaming retailer, to develop a highly personalised loyalty program with gamification at its core, powered by m—wise Loyalty Cloud.
The program was highly commended at the International Loyalty Awards 2022 and received three nominations for the 2023 Awards.
COINS, CHALLENGES, BADGES & MORE
There are coins to collect, challenges to complete and badges to earn. And as members level up across Bronze, Silver, Gold and Platinum tiers, the program becomes even more rewarding with faster coin collection and more frequent offers.
Game Mania XP members are rewarded for doing what they love: gaming! Customers can link their PlayStation account to their XP loyalty account. This opens up a whole new world of loyalty, in which a member’s in-game achievements earn real-life rewards from Game Mania. This industry first is made possible by m—wise Loyalty Cloud.
There are so many ways to earn rewards, from adding an item to your online game collection to attending an in-store gaming event. Customers are rewarded for a huge range of online and offline activities that keep them engaged with the brand wherever they are.
Members receive personal offers and vouchers that have been specially selected for them based on their interests. This is a loyalty program that feels made for the member – not for the masses.
The launch of Game Mania XP marks another step forward in Game Mania’s mission to provide the ultimate gaming experience with great products reinforced by content, experience and community. This loyalty program truly is a game-changer.