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La Place

Personalising restaurant visits

La Place Extra’s

We worked with international restaurant chain La Place to create La Place Extra’s, a highly digital restaurant loyalty program.

Active users
App downloads

Rewarding customers every time

perks & surprises

With each visit, customers receive a free Extra. These start with a free coffee when they join and Extras keep coming with a constant variety of surprises — from drink refills to recipes.

Augmented reality


AR games create a buzz around special campaigns like the Easter egg hunt. They boost brand engagement, increase app downloads and drive footfall to locations.

La Place Extra's restaurant loyalty program offers in-app gamification

Find out what we could do for your brand.

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Always relevant


La Place Extra’s has been designed to be highly personalised with rewards tied to the customer’s behaviour – so no free coffees for tea drinkers!

La Place Extra's omni-channel restaurant loyalty program

“m—wise really helps us understand our customers – we get to know their habits, predict their needs, and respond to these in personal and relevant ways.”

Photo of Derk Meuter (La Place)

Derk Meuter

Marketing Manager, La Place

Ready to create a loyalty program of your own?

Contact us