La Place

Personalizing the restaurant experience

La Place Extra’s

We worked with international restaurant chain La Place to create La Place Extra’s, a highly digital restaurant loyalty program.

500.000+
Active users
1.000.000+
App downloads

Rewarding customers every time

perks & surprises

With each visit, customers receive a free Extra. These start with a free coffee when they join and the Extras keep coming with a constant variety of surprises — from drink refills to recipes.

Augmented reality

Gamification

AR games create a buzz around special campaigns like the Easter egg hunt. They boost brand engagement, increase app downloads and drive footfall to locations.

Find out what we could do for your brand.

Schedule a meeting

Always relevant

Personalization

La Place Extra’s has been designed to be highly personalized with rewards tied to the customer’s behavior – so no free coffees for tea drinkers!

“m—wise really helps us understand our customers – we get to know their habits, predict their needs, and respond to these in personal and relevant ways.”

Derk Meuter

Marketing Manager

Ready to create a loyalty program of your own?

Contact us