Personalising every restaurant visit
We worked with international restaurant chain La Place to create La Place Extra’s, a highly digital restaurant loyalty program.
Perks & surprises
With each visit, customers receive a free Extra. These start with a free coffee when they join and Extras keep coming with a constant variety of surprises — from drink refills to recipes.
AR games create a buzz around special campaigns like the Easter egg hunt. They boost brand engagement, increase app downloads and drive footfall to locations.
La Place Extra’s has been designed to be highly personalised with rewards tied to the customer’s behaviour – so no free coffees for tea drinkers!
“m—wise really helps us understand our customers – we get to know their habits, predict their needs, and respond to these in personal and relevant ways.”
Marketing Manager, La Place