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Creating an intimate customer journey

The My Hunkemöller program

m—wise helped leading lingerie retailer Hunkemöller to create a truly intimate, customer-centric loyalty program.

Hunkemöller's omnichannel loyalty program


Rewarding engagement

Customers earn Passion Points in many ways: registering, inviting friends, social media interaction and more. They build points quickly and regularly earn exciting rewards and vouchers.

Hunkemöller social media post – engagement is rewarded in Hunkemöller loyalty program


A playful approach

The in-app Wheel of Passion lets users spin the wheel for the chance to win Passion Points and prizes. They can play once every 24 hours — a great reason to use the app often!

Wheel of Passion van Hunkemöller

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1:1 customer dialogue

Highly personalised communications really do create a 1:1 customer dialogue. Members receive personal style recommendations and post-purchase emails to ensure they’re satisfied.

Personalized email from Hunkemöller loyalty program

“m—wise has been an invaluable element in our ongoing quest for a truly omnichannel and personalised experience.”

Alexandra Legro, Global Marketing & Communications Director, Hunkemöller

Alexandra Legro

Global Marketing & Communications Director, Hunkemöller

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