Creating an intimate customer journey
m—wise helped leading lingerie retailer Hunkemöller to create a truly intimate, customer-centric loyalty program.
Customers earn Passion Points in many ways: registering, inviting friends, social media interaction and more. They build points quickly and regularly earn exciting rewards and vouchers.
The in-app Wheel of Passion lets users spin the wheel for the chance to win Passion Points and prizes. They can play once every 24 hours — a great reason to use the app often!
Highly personalised communications really do create a 1:1 customer dialogue. Members receive personal style recommendations and post-purchase emails to ensure they’re satisfied.
“m—wise has been an invaluable element in our ongoing quest for a truly omnichannel and personalised experience.”
Global Marketing & Communications Director, Hunkemöller