Creating an intimate customer journey

The My Hunkemöller program

m—wise helped leading lingerie retailer Hunkemöller to create a truly intimate, customer-centric loyalty program.

Rewarding engagement


Customers earn Passion Points in many ways: registering, inviting friends, social media interaction and more. They build points quickly and regularly earn exciting rewards and vouchers.

A playful approach


The in-app Wheel of Passion lets users spin the wheel for the chance to win Passion Points and prizes. They can play once every 24 hours — a great reason to use the app often!

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1:1 customer dialogue


Highly personalized communications really do create a 1:1 customer dialogue. Members receive personal style recommendations and post-purchase emails to ensure they’re satisfied.

“m—wise has been an invaluable element in our ongoing quest for a truly omnichannel and personalized experience.”

Alexandra Legro

Global Marketing & Communications Director

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