MAKE LOYALTY ENGAGING   |   +31 (0)20 344 95 50       info@m—



Driving B2B loyalty with m—wise Loyalty Cloud

Get a demo


De Rode Zegel Club

Velder, part of the multinational cooperative FrieslandCampina, is a market leader in the European dairy sector.

In 2024, Velder embarked on a journey to engage and reward customers across Belgium with an exciting new B2B loyalty program powered by m–wise Loyalty Cloud.

This is the Rode Zegel Club, an innovative app-based program that sets the gold standard for B2B loyalty in the wholesale space.

De Rode Zegel Club app

The loyalty challenge

Pioneering loyalty for wholesale customers

With products available at various independent outlets throughout Belgium, Velder sought to identify B2B customers and understand their purchasing habits. Leveraging the power of m-wise Loyalty Cloud, Velder implemented an app-based loyalty strategy to identify customers, analyse their behavior, and enhance retention.

De Rode Zegel Club Welcome message in Dutch

The loyalty solution

Mobile app with a built-in scanner

Velder uses m—wise Loyalty Cloud’s popular white-label loyalty app at the heart of its program. The app offers a built-in scanning feature using the device’s camera. Customers simply open the app and scan the QR code on the packaging. Each time they scan a Velder product, they earn points to redeem against rewards. The process is fast, simple and convenient for busy B2B customers.

Velder in-app scanner in French

See the platform that drives loyalty across all industries

Get a demo

Customer rewards

Seamless redemption experience

Customers can choose to redeem their points against an extensive reward assortment, including third-party products like electrical goods, charitable donations and experiential gifts. For physical products, order fulfillment is taken care of by a third party and the customer can track the delivery status within the app. Redemption feels as seamless for the customer as it does for the company.

Rewards on De Rode Zegel Club app

Business benefits

Essential loyalty insights for growth

m–wise Loyalty Cloud helps Velder reward, engage and understand. The brand now benefits from vital first-party data and customer insights which power data-driven decisions. By embracing an app-based approach, Velder also benefits from a direct communications channel with B2B customers. Now the brand can drive loyalty with highly personalised and relevant communications in the form of push messages and email marketing.

Velder loyalty app screens

m–wise Loyalty Cloud

A new world of loyalty for Velder

With m–wise Loyalty Cloud, Velder stands at the cutting edge of B2B loyalty and customer engagement. De Rode Zegel Club not only elevates Velder’s position in the market but also opens up a myriad of opportunities to connect, reward, and glean insights from enhanced customer data. Our feature-rich, scaleable solution has unlocked a whole new world of loyalty for Velder.

m—wise Loyalty Cloud screen with Velder app and products

"m–wise guided us from scratch through this challenging process and introduced us to the wonderful world of loyalty apps. It quickly became clear that the data insights also exceeded expectations and covered the load we needed to usher in a new era for the Rode Zegel Club. We are now live with the app and are immediately seeing strong traction from our member base and receiving good feedback. We can also continue to count on the professional guidance of m–wise, before, during and also after the launch."

Nele Thys

Nele Thys

Product/Marketing Manager BE, FrieslandCampina

Experience the transformational power of loyalty

Get a demo