Move over Millennials: Generation Z is here and their purchasing power is on the rise. So how can you make them stick with your brand? Discover all you need to know in this brand new report which exclusively shares the results of our Gen Z loyalty research study. Here's just a snapshot of the insights you'll find inside:
9 in 10
will join a loyalty program if a company they like offers one.
think a loyalty program should be fun to participate in.
2 in 3
want to be rewarded for sharing their personal data.
think that the communications they currently receive from loyalty programs are generic and not personalised.
8 in 10
say that when a company understands what they like, they are encouraged to remain a customer.