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DISRUPTING LOYALTY: MEET GENERATION Z

Generation Z is here and its purchasing power is on the rise. So how can you make younger customers fall in love with your brand in 2020 and beyond? This new research report will tell you all you need to know about what Gen Z wants from loyalty programs. Here's a quick snapshot:

2 in 3
want to be rewarded for sharing their personal data with you.
77%
think that your loyalty program should be fun to participate in.
8 in 10
say that when your company understands what they like, they are encouraged to remain a customer.
Loyalty Report | Meet Generation Z | m—wise

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DISRUPTING LOYALTY: MEET GENERATION Z

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