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10 ways a loyalty app can benefit your business

It’s no secret that a loyalty app can have a significant impact on your success. In recent years, we’ve seen an increasing number of B2B and B2C companies bringing loyalty apps to market. Here we’re breaking down the 10 key ways an app can make your loyalty strategy more effective and benefit your business.

1. Targeted push messages & in-app messaging

A mobile loyalty app allows you to communicate directly with members through push notifications or in-app messaging. This fast and direct approach generates high customer response rates, maintains top-of-mind awareness and encourages customers to actively participate in your program.

Flash sale push message and retail loyalty app

2. More engagement between purchases

A mobile loyalty app makes it easy for customers to interact with your brand through engaging features such as games, exclusive offers, and promotions. This interaction encourages customers to remain active participants in your loyalty program, driving engagement and enhancing their overall experience.

3. Gamification possibilities

Customers love loyalty gamification. We would even argue they have grown to expect it! Mobile apps provide the ideal platform for incorporating gamified elements into your program. You can introduce challenges, milestones, badges, or leaderboards, that make your customer experience more interactive and engaging.

Rewarding TikTok video views on a loyalty app via m–wise Loyalty Cloud

4. Increased social media interactions

Mobile apps can make it easier for customers to share their loyalty program activities, rewards, or achievements on social media platforms. Our clients use m–wise Loyalty Cloud to reward their customers for interactions on TikTok, Instagram, Discord, Pinterest and more. A loyalty app can help you make the connection between social and your brand feel totally seamless.

5. Location-based targeting

Mobile apps allow you to leverage geotargeting to offer personalised and location-specific rewards or offers to customers when they are near your store or at specific events. This form of targeting can greatly increase foot traffic and encourage customers back between planned purchases.

Location-based push messages via loyalty app, seen on a smartwatch

6. Enhanced personalisation

You can gather even more valuable data about your customers’ preferences, habits, and browsing patterns with a loyalty app. With this information at your fingertips, you can create personalised offers and targeted content, which drives repeat business.

7. More customer insights and analytics

The insights gathered from a loyalty app can help you better understand your wider customer base. This data can push your loyalty strategy forward with data-driven improvements to your program.

Travel loyalty app showing customer card details

8. Convenience and accessibility

Moving from physical cards to digital loyalty cards can increase participation in your program. With a loyalty app, your customers will always have their cards at hand.

9. Receipt and barcode scanning

If you don’t have stand-alone stores, or are selling fast-moving consumer goods, a loyalty app with a scanning function is a game-changer. Your customers can buy your products or services anywhere and simply scan a barcode or QR code to be rewarded for their purchase.

Receipt scanning function via a customer rewards app

10. A stronger customer experience

With a mobile app, you can provide a user-friendly way for customers to effortlessly navigate through your program, check their points, redeem rewards, and access exclusive offers. When you reduce the barriers to participation, they keep coming back for more!

Get to market faster with a white-label loyalty app

If you want all of the benefits but none of the headaches, a white-label loyalty app solution is the best choice. This way you can eliminate the long development time and costly maintenance.

Our white-label app is powered by m–wise loyalty cloud. That means you can choose from a wide range of loyalty features to suit your needs. And with customisable branding, the look and feel will be a perfect fit for your business.

White-label app home features powered by m–wise Loyalty Cloud

Explore the possibilities for your business

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