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info@m—wise.euCreate a segment based on any customer activity you like. it could be their online activity, transactions, mobile use, email engagement and more. And the best part? Multiple activities can be combined so you can quickly create highly specific segments for use in personalised campaigns.
Create highly effective targeted campaigns with ease. Maybe you want to increase purchase frequency among your biggest spenders? Or prevent lapsed customers? Or promote app downloads and usage? The Segment Builder is your go-to tool to achieve all this and more.
Group your customers based on similar events, actions or behaviour. All the data on your customer’s likes, preferences and habits are right at your fingertips so your segments can be used to create campaigns and rewards that are so personal and relevant, your customers will feel like they were created just for them.
It’s easy to segment customers based on their last interaction or purchase date. You can encourage them back to your brand with a tempting reward or an intriguing campaign. You can even create an automated win-back journey with your segment so your re-engagement strategy runs like clockwork.
Simply drag and drop to create any segment you like from your customer data. You can then use these segments in any campaign straight away. It couldn’t be simpler. Have more complex needs? Loyalty Cloud also supports custom SQL queries to ensure that your unique requirements are covered.
m—wise Loyalty Cloud can integrate with virtually any marketing or CRM platform on the market. This ensures the segments you create sync seamlessly with the communications you send. You can segment, sync and send all in one spot. Managing your loyalty program doesn’t get much easier than that!
