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Our Clients

Sungrow Europe

Amplifying B2B loyalty in the manufacturing industry

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INTRODUCING

The Sungrow Club

Sungrow is a leader in renewable energy equipment manufacturing, with the largest dedicated solar inverter R&D team in the industry. Recognising the importance of professional installers in driving product adoption and generating repeat business, Sungrow Europe launched an innovative, international B2B loyalty program with m—wise Loyalty Cloud.

Sungrow Club on m–wise Loyalty CloudSungrow Club on m–wise Loyalty Cloud

Loyalty scope

Turning customers into brand advocates

As an international manufacturer with unrivalled R&D, Sungrow Europe wanted to incentivise product use and encourage customers to stay up-to-date on the latest in product innovation. The brand needed a flexible and scalable solution that could power a professional loyalty program on an international scale that felt personal and relevant to its customers. m—wise Loyalty Cloud helped Sungrow Europe achieve all its goals.

Sungrow Club rewards via push message

THE LOYALTY SOLUTION

Loyalty across languages and countries

With unlimited language and country options as standard, m—wise Loyalty Cloud was the ideal solution for Sungrow Europe. Sungrow uses our white-label website add-on to power a dedicated Sungrow Club website for professional installers. The entire loyalty program can be managed by logging into our next-gen platform.

Sungrow Club log-in screens in English and German

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Incentivising customer behaviour

Building knowledge, driving retention

Members earn points every time they install a Sungrow product to incentivise consistent usage. There are also important educational incentives. Points are awarded for watching online training modules, completing certifications and attending events, ensuring installers are well-versed in the latest product innovations and installation techniques.

Sungrow Club member at work

Seamless redemption

A truly rewarding loyalty experience

Sungrow Europe utilises the extensive reward options provided by m—wise Loyalty Cloud. Sungrow Club members can exchange their points for a variety of desirable products. The built-in rewards catalog features Sungrow Europe products, electronics from leading brands, professional tools and personal items too. It’s the perfect fit for Sungrow’s customers.

Sungrow Club rewards selection on laptop and tablet

Create the perfect loyalty program for your brand

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