AS Roma Business Club
m–wise and Bundeling worked together to create an innovative loyalty program within AS Roma’s Business Club app.
The program was designed to drive deeper engagement with AS Roma’s corporate clients by rewarding a wide range of activities and interactions.
Loyalty challenge
Strengthening corporate connections
AS Roma wanted to boost engagement, incentivise business members to act as ambassadors, and create a seamless digital ecosystem for corporate clients to connect and collaborate.
The foundation was already in place with the existing AS Roma Business Club app, powered by Bundeling, which centralises communication and keeps members informed.
A loyalty mechanism was introduced with m–wise Loyalty Cloud to enhance engagement, reward participation, and strengthen long-term connections.
Loyalty solution
Integrating a powerful loyalty component
Members enjoy a seamless experience on AS Roma’s existing app, never knowing there are two systems at work.
m–wise Loyalty Cloud manages the frontend and drives a feature-rich loyalty experience. Bundeling’s communication platform ensures that the app handles rewards redemption on the backend.
Feature
Incentivising engagement
Members earn points for activities like opening the app, liking posts, commenting, and sharing photos. They also receive medals (badges) for milestones such as redeeming their first reward and joining travel tours.
Feature
Building a community
Members can create connections with others, message their connections and attend special events – all while earning points for each activity. This dynamic hub unites loyal business members.
Business impact
Loyalty powers growth
The collaboration between m–wise and Bundeling has revolutionised the member experience within the AS Roma Business Club.
AS Roma is now primed to actively engage its corporate clients, reward interactions, boost retention and unlock growth – that’s the power of loyalty.