How to build lasting loyalty beyond transactions

From points to purpose: redefining what loyalty means

The traditional spend-and-get approach to loyalty is simply not enough to foster genuine, lasting relationships with today’s consumers.

You want your customers to feel valued and appreciated, both before and after a transaction. Rewarding your customers for non-transactional behaviour is a solid way to build lasting loyalty.

Reward interactions

Have they shared your social posts? Reviewed a product? Completed their online profile? These are all opportunities to reward your customers. The lure of distant points redemption is not enough to ensure repeat business. Find your customers where they are, discover their touchpoints and reward them for engagement with your brand.

Offer added value

The perception of value is crucial for your customers – this is a make or break for your loyalty program. Get it wrong and the dreaded retention rate drop is not far behind. Get it right and your customers remain incentivised to continue participating. Think perks and rewards to ensure they feel your loyalty program is of benefit to them.

Make it personal

Treat your customer like an individual. From offers based on their interests to product recommendations based on their purchase history, there are countless ways to tell your customer you value their loyalty. To put it simply: personalised interactions mean better customer experiences.

Surprise and delight

Triggered messages via email, geo push or sms are a great way to surprise and delight your customers instantly. Using customer-centric insights can help ensure your efforts are highly relevant. From a free birthday gift to an exclusive deal for your best customers – the opportunities are endless when you let the data be your guide.

Elevate your loyalty program

With m–wise Loyalty Cloud, you can reward customer across all channels – online, in-store, mobile app, social media, email and so much more. Get a demo today to unlock a whole new world of loyalty.