Is your loyalty program EAA compliant?

The European Accessibility Act is now in effect

The European Accessibility Act (EAA) is reshaping the way businesses deliver digital products and services across the EU.

The EAA became enforceable on 28 June 2025. It ensures that websites, apps, and digital experiences are accessible to everyone, including people with disabilities.

For loyalty programs, this is a critical milestone. From sign-up journeys to rewards redemption, accessibility is no longer a best practice; it’s a legal requirement.

Why accessibility is crucial for loyalty programs

Loyalty programs are about building stronger customer relationships. But if some of your customers can’t sign up, redeem rewards, or use your app, you risk excluding them.

Accessible loyalty programs guarantee:

Inclusive design: Easy navigation for users with visual, auditory, motor, or cognitive impairments.

Equal access: Everyone can participate in earning and redeeming rewards.

Legal protection: Meeting the EAA standards avoids compliance risks and penalties.

What the EAA requires

The EAA aligns closely with WCAG (Web Content Accessibility Guidelines). For loyalty websites and apps, this typically means:

Text alternatives for non-text content (like images).

Keyboard navigation options.

Clear contrast and readable text.

Support for screen readers and assistive technologies.

Predictable, consistent user journeys.

The good news for our clients

If you’re using our white-label loyalty website, you’re already ahead. We’ve designed our solution to be EAA-compliant by default, so your loyalty program is built on an accessible foundation.

✅ A fully accessible experience for all your customers
✅ Peace of mind knowing your program is legally compliant and future-ready
✅ Stronger SEO and digital performance through accessibility best practices

Accessibility as an advantage

Compliance isn’t just about avoiding fines: it’s about engaging every customer. An accessible loyalty program embraces the millions of users across the EU who rely on assistive technologies.

That inclusivity builds stronger customer loyalty, improves brand trust, and ensures no customer is left behind.

Stay compliant, stay competitive

You don’t have to figure this out alone. Our experts are ready to help your brand build a loyalty program that’s accessible, engaging, and impactful.

Let’s talk loyalty