Loyalty program type

Gamified loyalty programs

Boost loyalty with gamification.

Program type explained

What is a gamified loyalty program?

A gamified loyalty program incorporates game-like elements such as challenges, badges, points, quizzes and play-to-win features. Gamified programs are fun and engaging by design to motivate customers to come back for more.

Why choose this program type?

The benefits of loyalty gamification

Gamified loyalty programs significantly strengthen engagement and participation rates due to their interactive nature. As a result, you can expect to see a steady increase in retention and customer lifetime value with a gamified program.

Who uses gamified loyalty programs?

Increasing engagement across all industries

B2C brands in every sector use gamification to boost customer engagement and app use. B2B brands also increasingly incorporate gamification to create exciting touchpoints with their clients.

Loyalty program example

Look inside Game Mania's gamified program

Game Mania’s award-winning, gamified loyalty program is powered by m–wise Loyalty Cloud. The program contains an exciting mix of online and offline challenges, tournaments, codewords, badges, coins, levels, and more.

Implementation

How to create a gamified program

Setting up a gamified loyalty program is simple with m–wise Loyalty Cloud. Incorporate badges, tier levels, points, leader boards, play-to-win games – you name it. We offer the widest range of gamification features on the market.

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Choose the right loyalty program type for your brand.