Clients

Affinity Petcare

Building emotional loyalty in FMCG with m–wise Loyalty Cloud.

Club Advance loyalty program

m–wise worked with ADVANCE, a European leader in pet nutrition, to create a cutting-edge loyalty program that adapts to fit the unique needs of each four-legged family member.

Now with the new Club Advance loyalty program, the business can deliver an even more valuable and rewarding customer experience, powered by m–wise Loyalty Cloud.

Rewards

Treats for pets and members alike

Club Advance offers exclusive deals, cashback, discounts, and vouchers to loyalty program members. These rewards extend across a wide range of petcare products, and customers can choose to make a donation to an animal charity.

Personalisation

Always personal, always relevant

Club Advance uses m-wise Loyalty Cloud to provide personalized product recommendations, communications, and offers based on each pet’s breed, age, and life stage, fostering a powerful 1:1 connection with members.

Profiles

Meeting the needs of four-legged families

Club Advance allows members to add multiple pet profiles, including name, age, and photo, to a single account. This personalizes communications and offers, fostering a stronger emotional connection with customers.

FMCG solution

Purchase products anywhere to earn rewards

Customers buy Advance products from various retail outlets and online stores. m-wise Loyalty Cloud simplifies reward earning by allowing customers to enter a barcode or upload a receipt to validate purchases and collect rewards effortlessly.

Badges

Pet-centric achievements are rewarded

Club Advance boosts participation by rewarding customers with badges for activities like adding a pet to their profile, encouraging members to stay active and share more about their preferences.

m–wise Loyalty Cloud

Unleashing the power of loyalty

m–wise Loyalty Cloud empowers leading brands like Affinity Petcare to build engaging and effective loyalty programs with features like customer management, rewards, personalisation, journey automation and more.

Lasting loyalty starts with m–wise

Create the perfect loyalty program for your brand.