Make better decisions even faster with Insights

The Insights module in m–wise Loyalty Cloud gives you a powerful set of real-time dashboards covering every corner of your loyalty program, from customers and transactions to mobile engagement and campaign impact.

Whether you’re fine-tuning your strategy or proving ROI to stakeholders, these dashboards bring your loyalty data into clear focus.

What you can track

Here’s a breakdown of the built-in categories and the kinds of questions you can answer:

• Customers: Who are your most active members? How are new members joining over time?

• Points: How many points are being earned vs. redeemed? Where are they being spent?

• Badges: Which challenges or badge campaigns are working best?

• Vouchers: What’s the redemption rate on vouchers? Which types drive the most conversions?

• Gifts: Which rewards are most popular—and with whom?

• Transactions: What does purchasing behavior look like across channels and time periods?

• Online: How much of your loyalty activity is driven by your website? What actions are members taking online?

• Mobile: Which features are being used most in your app? Where are members dropping off?

• Social: How are members engaging with social features or referrals?

• Promo: Which campaigns generate the most lift in activity or conversions?

• Companies: For B2B programs—how are different business accounts performing?

Why Insights matter

These dashboards aren’t just for monitoring: they’re for optimising. With actionable insights in real time, you can:

• Spot trends before they become problems

• Measure campaign impact instantly

• Personalise offers with confidence

• Report performance with clarity

Already live in your account

There’s nothing to activate, these dashboards are ready to go. Just head to the Insights section in your m–wise Loyalty Cloud account and start exploring your data.

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