Double win for m–wise at the European Loyalty Awards 2025

Awards recognition for m–wise and clients

We’re proud to share that m–wise took home two awards at the inaugural European Loyalty Awards on 18 September 2025.

🏆 2025 Loyalty Industry Innovation Europe: Velder and m–wise

🏆 Best Overall Customer Experience: Moller Auto and m–wise

Both award-winning programs are powered by m–wise Loyalty Cloud, the platform that helps brands drive engagement, elevate loyalty, and deliver unforgettable customer experiences.

2025 Loyalty Industry Innovation Europe

De Rode Zegel Club from Velder (FrieslandCampina) won the coveted 2025 Loyalty Industry Innovation Europe award. This program sets the gold standard for B2B loyalty in Europe with a seamless, app-based experience for busy business customers.

Here’s what the judges said:

“Velder’s De Rode Zegel Club sets a new benchmark in B2B loyalty programs through its innovative QR code scanning technology, community-driven approach, and data-first strategy.”

Best Overall Customer Experience

Moller Club from Moller Auto won the highly competitive Best Overall Customer Experience award. This gamified loyalty program takes a no-points approach, challenging customers to complete missions to earn lifestyle perks.

Here’s what the judges said:

“Moller Club redefines automotive loyalty with a mission-driven, mobile-first app that puts drivers at the center. With strong early engagement, personalized quests, and real-time rewards, it delivers a fresh, compelling customer experience and shows great potential to scale beyond its Baltic launch.”

Celebrating collaboration

These awards are not just a recognition of success: they’re a celebration of the vision and ambition of our clients.

By combining bold ideas with the power of the m–wise Loyalty Cloud, our clients are leading the way in loyalty across Europe and beyond.

Want to create an award-winning loyalty program for your brand?

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