Program type explained
What is a coalition loyalty program?
Coalition loyalty programs bring together multiple companies, sometimes from different industries, to offer customers a unified loyalty program. Customers can then earn and redeem rewards across a range of businesses, rather than just one.
Why choose this program type?
The benefits of coalition loyalty programs
Companies benefit from access to a larger customer base. There are also more opportunities to increase brand awareness and gain stronger insights into customer behavior from data collected throughout the program.
Who uses coalition programs?
There's strength in numbers
Coalition programs are commonly used by retail and hospitality groups. These programs are now becoming a popular way to unite non-competing brands that span a wide range of sectors, from utility companies to insurance providers.
Implementation
How to create a coalition program
m–wise Loyalty Cloud is an enterprise-level solution that can power coalition loyalty program across brands, countries, currencies and languages. Its scalable nature is crucial for programs that unite brands with separate identities and customer bases.
