Eight European Loyalty Awards nominations for m–wise

2025 finalists

m–wise is a finalist across eight categories at the European Loyalty Awards 2025. These nominations recognise the innovation behind m–wise Loyalty Cloud and the success of the programs it powers.

Best Supplier/Vendor Innovation

Our nomination for Best Supplier/Vendor Innovation celebrates the capabilities of m–wise Loyalty Cloud’s groundbreaking white-label loyalty app.

Now capable of both code scanning and receipt scanning, our app simplifies reward earning for customers, reduces friction and eliminates the need for costly infrastructure. It’s loyalty tech built for real-world impact.

Celebrating client success

We’re not alone in the spotlight. Two of our clients have also been nominated across multiple categories in recognition of the strength of the loyalty programs they’ve created using m–wise Loyalty Cloud.

Velder (FrieslandCampina)

European dairy giant Velder is nominated, alongside m–wise, for De Rode Zegel Club in three categories:

• Best Use of Technology within a Loyalty Program
• 2025 Loyalty Industry Innovation – Europe
• Best European B2B Loyalty Program

Moller Auto

Baltic automotive leader Moller Auto is nominated, together with m–wise, for Moller Club in four categories:

• Best Use of Gamification within a Loyalty Program or Initiative
• Best Loyalty Newcomer in Europe
• Best Overall Customer Experience
• Best Retail Loyalty Program of the Year Europe (Non-Food)

Elevating loyalty across Europe

Our nominations span the Benelux and the Baltics. This is European loyalty at its best.

We’re proud to be shaping the future of loyalty across the continent, delivering smart, scalable solutions that drive results across every industry.

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