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Game Mania takes loyalty to the next level with Game Mania XP

The leading Benelux gaming retailer, Game Mania, partnered with loyalty specialists m—wise to create Game Mania XP, a highly personalised loyalty program with gaming at its core.

Introducing Game Mania’s XP loyalty program

Get ready gamers: the ultimate gaming loyalty program has arrived. Game Mania XP is here and it is sure to delight passionate gamers, casual players, gift givers and family members alike. After all, the loyalty program is a game in itself! And as members level up across Bronze, Silver, Gold and Platinum classes, the program becomes even more rewarding.

Here are just a few of the exciting features of the Game Mania XP loyalty program:

  • Get a €5 welcome voucher after your first purchase and earn coins when you join;
  • Earn coins and XP for every purchase;
  • Complete challenges to unlock badges and save more coins;
  • Level up to save coins even faster – ka-ching!
  • Get personalised vouchers that perfectly fit your preferences;
  • Enjoy exclusive offers and event invitations.

A game-changing loyalty program

Game Mania has a diverse customer base across the Benelux region but the company felt that their previous one-size-fits-all approach to loyalty needed a restart. The gaming specialists wanted a more personalised loyalty program that would reward customers faster and in many different ways.

With the help of m—wise, the company has created a highly personalised loyalty program that will provide each and every customer with the right products, promotions and extras. Game Mania XP truly feels tailor-made for the member – not for the masses.

Gaming just got even more rewarding

Game Mania XP members are rewarded from the get-go. New members earn a €5 welcome discount immediately after their first purchase. And then it’s game on to collect coins and unlock badges by completing a wide variety of online and offline challenges like adding an item to their online game collection, selecting a favourite Game Mania store, buying three race games or attending one of Game Mania’s in-store gaming tournaments. There are so many badges to collect and the challenge will be to get them all.

Members are rewarded automatically with a €7.50 discount voucher when they collect 4,000 coins. They can also choose from one of the many different personal vouchers selected for them based on their interests. Game Mania’s loyalty program is no longer one-size-fits-all: Game Mania XP is tailor-made for every member! All vouchers can be redeemed in the webshop or in Game Mania stores for maximum convenience.

Home of the ultimate gaming experience

The launch of Game Mania XP marks another step forward in Game Mania’s mission to provide the ultimate gaming experience with great products reinforced by content, experience and community.

With the launch of Game Mania XP, the company can now develop a more intimate dialogue with their members and provide an unparalleled customer experience both online and offline. Game Mania and m—wise are proud to have taken loyalty to the next level in the world of gaming.

Are you ready to play? Join Game Mania XP today!  Go to or visit a Game Mania store.


About Game Mania

Game Mania was founded in 1992 in Antwerp, Belgium. Over the past 25 years, Game Mania has grown into a retailer specialised in gaming software, consoles, accessories and merchandise for all types of gamers. Game Mania has 71 stores in the Benelux (43 in the Netherlands and 28 in Flanders, Belgium), a webshop and a strong online network with multiple online gaming communities and regular gaming events. Since 2013, Game Mania has operated fully independently from their headquarters in Oelegem (Antwerp), Belgium.

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