Elevate your loyalty program with code scanning

New feature: code scanning

Now you can integrate a scanning feature into your loyalty program with m–wise Loyalty Cloud.

Scanning technology is a versatile way to drive engagement, increase retention, and ultimately, boost your bottom line – all via the built-in camera in a phone or tablet.

Use cases

Forward-thinking brands are using scanning to deliver personalised, interactive experiences that resonate with today’s consumers in versatile ways.

We’ve seen incredible results from brands across all industries using the integrated scanner technology in m—wise Loyalty Cloud’s loyalty app. Here are 10 ways an in-app scanner can supercharge loyalty.

1. Rewards for purchases

Customers can scan codes on products to unlock rewards. Codes placed directly on product packaging benefit brands selling products across third-party stores and sites. See how it works for Velder.

2. Cross-promotions

Partner with complementary brands to create cross-promotional campaigns where customers can scan codes to access joint offers or experiences for members. This is a great way to tap into another brand’s customer base.

3. Gamification

Implement gamified experiences where customers scan QR codes hidden in-store or on packaging to reveal prizes, discounts, or exclusive content. Discover more gamification ideas.

4. Member registration & verification

Utilise QR codes to verify membership status at checkout, ensuring eligible customers receive loyalty benefits and discounts. Want to see it in action? Get a demo.

5. Event check-ins

Use QR codes to streamline event check-ins for loyalty program members, providing a seamless experience and gathering valuable attendance data.

6. Social media integration

Enable customers to scan QR codes on social media platforms to unlock exclusive offers or enter contests, driving online engagement.

7. Referral programs

Enable customers to share personalised codes with friends, earning rewards for successful referrals and fostering a sense of community.

8. Mobile ordering

Allow customers to scan codes to order directly from their phones, earning loyalty points with each purchase and enhancing convenience.

9. Interactive displays

Incorporate QR codes into interactive displays and digital signage in stores or at events to encourage customers to drive immediate engagement with promotions or learn more about products

10. Feedback surveys

Encourage customers to scan codes on their receipts to access feedback surveys, gathering valuable insights while rewarding participation with loyalty points.

How to implement

With m–wise Loyalty Cloud, you have the technology to seamlessly integrate barcode and QR code scanning into your loyalty program.

Not an m–wise Loyalty Cloud user yet? Get a demo today to discover the transformational power of our award-winning loyalty solution.