m—wise unveiled the loyalty solution for Salesforce users at our first ever Salesforce Inspiration Day, held at Salesforce HQ in Amsterdam in June 2019. Missed the event? No problem – read on for the three key takeaways you need to know.
We gave an exclusive preview of how m—wise Loyalty Cloud can integrate seamlessly with Salesforce Marketing Cloud to create the ultimate loyalty program. As a loyalty company and Salesforce implementation partner, we know how powerful these solutions are when combined.
Marketing Cloud enables you to better manage your interactions and journeys. You see where customers convert and where they drop off. That information empowers you to better engage and reward your customers via Loyalty Cloud.
The data held in Marketing Cloud also feeds Loyalty Cloud. That keeps points balances up-to-date and ensures that new events and journeys are triggered to keep your program moving forward.
The customer touchpoints that you create in Loyalty Cloud can launch personalised journeys in Marketing Cloud. That’s where the Journey Builder tool comes into its own – it’s your must-have tool for a hyper-personalised loyalty program.
An example? Imagine you want to reward customers who engage with you on social media. You set up a rule in Loyalty Cloud to reward all members who like/comment on your social post. When it happens, their points balance updates and they receive a personalised message to let them know.
It’s all as clear as day too. The Interaction Studio allows you to visualise customer activity at every touchpoint and on any channel. This can open up a new world of opportunities to understand, engage and reward throughout the customer journey.
We always say that the secret to a successful loyalty campaign is sending the right message at the right time on the right channel. The integration between Loyalty Cloud and Marketing Cloud can give you much more certainty about the ‘what’, ‘where’ and ‘when’.
Salesforce’s Einstein artificial intelligence (AI) technology can even predict engagement and conversions. This is now available as a feature within Marketing Cloud. Get ready to see your email marketing messages take engagement to a whole new level.