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Noppies launch hyper-personalised loyalty program with m—wise

Leading maternity and children’s clothing retailer Noppies has launched the most personalised loyalty program imaginable in partnership with m—wise.

We helped Noppies develop a unique, omni-channel program with an engaging contact strategy and dedicated app that (future) mums are sure to love.

Taking personalisation to the next level

Noppies Club rewards are always relevant. Mums-to-be receive offers that are personal and valuable to them. They even receive a free Noppies bodysuit when their baby is born!

Members who already have a little one receive offers that are totally relevant to their child’s age and an exciting birthday surprise each year too.


Rewarding from the get-go

The benefits start at registration and they just keep coming. New members receive a welcome discount and points straight away after downloading the Noppies Club app and creating an account.

Points build up quickly so the next discount voucher is always in sight. Of course, it’s not just points, discounts and vouchers. Noppies Club also offers exclusive giveaways to surprise and delight members. When a loyalty program is this rewarding, it just makes sense to join.
Noppies Club personalised loyalty program voucher

An omni-channel experience

m—wise helped Noppies take this unique, omni-channel program from concept to launch by following our trusted loyalty approach. The program is powered by our Loyalty Cloud solution which supports the creation and management of omni-channel loyalty programs.

We were also pleased to develop the mobile app for customers, an iPad app for easy in-store registrations, comprehensive online profiles and a complete contact strategy with emails, push messaging and in-app notifications.

A bright future for Noppies

Noppies Club is set to delight (future) mums for years to come by creating a truly intimate dialogue between the company and the customer. Curious to see for yourself?

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