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m–wise wins at the International Loyalty Awards 2023

We’re thrilled to announce that m—wise won the Best Loyalty Industry Innovation award at the prestigious International Loyalty Awards 2023 for our work with Game Mania.

The International Loyalty Awards recognise the gold standard in customer loyalty worldwide with entries from 103 countries. The Game Mania XP program was recognised for breaking new ground in loyalty, powered by m–wise Loyalty Cloud.

Best Loyalty Industry Innovation 2023

Game Mania XP won the coveted Best Loyalty Industry Innovation category for XP Play. This innovative feature enables members to link their PlayStation account to their Game Mania XP account to unlock a new world of loyalty where in-game accomplishments lead to real-life rewards.

“Game Mania is a strong winner. They are reinventing, replatforming, reinvesting and constantly innovating in a way that keeps the program alive and its mainly young audience engaged.”

– International Loyalty Awards 2023 Judges

Inside the award-winning Game Mania XP program

A game-changing loyalty strategy

Game Mania XP’s innovative approach to loyalty has been a hit with customers across the Benelux region since its launch in 2020. In Game Mania XP, every interaction is an opportunity to build loyalty.

This engaging program offers customers an exciting mix of online and offline challenges, tournaments, codewords, badges, coins, levels, and rewards earned for online and offline activities – all powered by m–wise Loyalty Cloud.

It’s so satisfying to see our collaboration acknowledged with an international award. Our win confirms that the loyalty strategy we created with m—wise is the right way to go!

Bert Bergmans (Data Analyst, Game Mania)

Loyalty innovation never stops

We push the boundaries of loyalty. With ever-expanding integrations and regular feature releases, like our new white-label loyalty app for B2B and B2C, loyalty is limitless with m–wise Loyalty Cloud. Get a demo to see what our next-gen solution can do.

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