Kipling has joined forces with m—wise to develop and implement Kipling Friends, a new Kipling loyalty program. An all-new Loyalty program concept that combines multichannel engagement with strong social media interaction.
Joining Kipling Friends is easy. Customers simply register online or via an in-store iPad – and immediately get a 10% discount welcome voucher. After that, for every €1/£1 spent they get 10 Smile Points.
The program lets customers save and redeem points on- and offline simultaneously. And if you ‘like’, share or comment on a product via Kipling’s social media channels, your loyalty card is automatically topped up with extra smile points.
For every 1000 Smile Points Friends get a €10/£10 discount. In addition, Kipling regularly surprises ambassadors with free collector items and other fun gifts.