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Mobile loyalty app takes Primera rewards program to the next level

With more than 500 stores and an average of 925,000 customers per week, Primera is the largest convenience store chain in the Netherlands. m—wise helped Primera transform its existing savings card system into a mobile loyalty program fit for the future.

A look inside the new Primera mobile loyalty app

Primera app explained

Total convenience for customers

We helped Primera put convenience at the heart of the mobile loyalty experience. Primera’s 600,000+ active savings cardholders can start using the app simply by scanning their card. New members can sign up in seconds with their email address or Facebook account via our single sign-on system.

In the app, everything a member needs is just a tap away—their points balance, gift card balance, available vouchers and more. Of course, their digital member card is also accessible from every screen for speedy scanning in store.

Loyalty program gamification example | m—wise

Supercharged engagement with gamification

Primera customers love saving their points for discounts or lottery tickets in store. Together with Primera, m—wise came up with the idea of a scratch-to-win game for a truly engaging mobile loyalty experience.

Once every 24 hours, users can play for the chance to win exciting prizes and Primera points. With an app this rewarding, it makes sense to be an active user.

Making it work with m—wise

m—wise is proud to have been Primera’s trusted loyalty partner for many years. Not only do we use our industry-leading approach to ensure that loyalty programs are effective and engaging, we also provide loyalty solutions which enable our clients to create their own rewards and vouchers at will.

The end result is a loyalty program that perfectly fits the needs of our clients and their customers.

Interested in creating a unique loyalty program for your brand?

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