m—wise is delighted to announce that we have been named as finalists for the Loyalty Magazine Awards 2020 with our clients AkzoNobel, La Place and Primera across five categories.

The Loyalty Magazine Awards celebrate the gold standard in customer loyalty. The annual event recognises excellence and innovation in loyalty programs across the globe. It is an honour to be nominated for our work with AkzoNobel, La Place and Primera.

Our nominations:

Best Use of CRM & Best B2B Loyalty Program: AkzoNobel / m—wise

AkzoNobel, the expert in making paints and coatings, is nominated for the Dulux Trade program. This is a highly effective B2B CRM initiative for professional painters and decorators. Read more about our work with AkzoNobel.

Best Long Term Loyalty Initiative: La Place / m—wise

Dutch restaurant chain La Place has been nominated for the La Place Extra’s loyalty program. This omni-channel program launched in 2014 and it just keeps getting more rewarding with time. Read more about our work with La Place.

Best Use of Gamification & Best Coupon/Voucher based Loyalty Programme: Primera / m—wise

Primera, the largest convenience store chain in the Netherlands, transformed its existing savings card system into a mobile loyalty program with gamification at its core in 2019, earning a nomination for its popular scratch-to-win game. Read more about our work with Primera.

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