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La Place launches loyalty program

La Place Extra’s

Together with m―wise, La Place has launched the first Dutch food service loyalty program.

La Place Extra’s isn’t a savings program. For each visit or social interaction with the brand, members are rewarded with La Place Extra’s. The Extra’s start with a free coffee when you register and then just keep coming with a constant variety of surprises. From pastries and inspiring recipes to free refills of your coffee, tea or soft drink. Plus a 15% online discount for every 10 visits. And the program really does reward loyalty: the more often you visit, the higher your personal status. After a while you can even choose your own Extra’s.

La Place Extra’s app

The loyalty program offers a complete digital member card and mobile app. This gives the latest news and information about healthy food, your personal status, available Extra’s, coupons, recipes, cooking tips and much more.

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