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m—wise nominated for the International Loyalty Awards 2023

m—wise has been nominated for the International Loyalty Awards 2023 for our work with Game Mania on the Game Mania XP program, powered by m–wise Loyalty Cloud.

The International Loyalty Awards represent the gold standard in customer loyalty. The Awards celebrate excellence, innovation, and best practices in the loyalty industry across the globe. We’re delighted to be nominated for the third consecutive year in three categories.

Our International Loyalty Awards 2023 nominations

Best Loyalty Industry Innovation

The Game Mania XP program broke new ground in the world of loyalty with the launch of XP Play in 2022. This innovative new feature enables members to link their PlayStation account to their Game Mania XP account to unlock a new world of loyalty where in-game accomplishments lead to real-life rewards.

Best Use of Gamification to Enhance Loyalty

Gamification is at the heart of the Game Mania XP loyalty program. This engaging program offers customers an exciting mix of online and offline challenges, tournaments, codewords, badges, coins, levels, and rewards earned via Playstation gameplay.

Best Long Term Loyalty Initiative

Game Mania has been delighting customers across the Benelux region with Game Mania XP since 2020. This unique loyalty program keeps getting better with time. With Game Mania XP, customers are rewarded for their long-term engagement and dedication to the brand. For Game Mania, every interaction is an opportunity to build loyalty.

Winners will be announced on 13 June 2023

We’ll have our fingers crossed on Tuesday 13 June when the winners will be announced at the much-anticipated Awards Gala Evening in London.

If you would like to attend the awards ceremony and black-tie dinner, tickets can be purchased on the International Loyalty Awards website. We would love to see you there!

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