Kipling has joined forces with m—wise to develop and implement Kipling Friends, a new Kipling loyalty program. This is an all-new loyalty program concept that combines multichannel engagement with social media interaction.
Joining Kipling Friends is easy. Customers simply register online or via an in-store iPad and immediately get a 10% discount welcome voucher. After that they get 10 Smile Points for every €1/£1 spent.
The program lets customers save and redeem points online and offline simultaneously. And if you ‘like’, share or comment on a product via Kipling’s social media channels, your loyalty card is automatically topped up with extra Smile Points.
For every 1,000 Smile Points, Friends get a €10/£10 discount. In addition, Kipling regularly surprises ambassadors with free collector’s items and other fun gifts.