iPad App brings Kipling even closer to its customers

Successful pan-European launch

m-wise has developed a new instore iPad App for Kipling that makes it even quicker & easier to sign up to their extremely popular Kipling Friends loyalty scheme. Following the App's successful launch across all its European stores, Kipling now has a closer relationship with its customers than ever before.

Quick & easy no longer optional

Today, if a 'loyalty' scheme isn't hassle-free any loyalty is soon lost. So quick & easy registration is now a must. Kipling has found registration via an iPad to be the ideal solution. Not only is it quick. With the iPad positioned near the till, customers can use the App to enter their personal details themselves while a Kipling employee deals with their purchases.

Higher quality data = higher quality customer relationship

An intimate dialogue with loyalty scheme members across channels is at the heart of Kipling's customer intimacy strategy. To help achieve this, m-wise has developed multiple smart data validation checks for the App that have dramatically boosted the quality of registration data. After registering core information like name and email, customers are then asked for more detailed info such as their address and phone number.

Leveraging the brand's strengths

The App enables Kipling to leverage the well-known affection its customers have for the brand, by showing how the feeling is mutual. So as soon as they enter their details, new members immediately start collecting points towards their next purchase. And because the App is real-time, by the time they've left the store, they've already received a relevant welcome email that starts the dialogue on the right foot.
The iPad App has many other features customers will value. Like being able to see your outstanding vouchers. Forgotten your loyalty card? No problem: just enter you email address and the App identifies your membership. Features that ensure customers will love the clever Kipling App almost as much as they love the clever monkey behind it.

Want to boost your data quality while your customers at the till? mail me, Sjacco Mol Director Systems. Or call me on +31 (0)20 344 9550.

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