Anna

I got my first Kipling backpack when I was 8 and still check out the local Kipling store.

Loyalty program

When a Kipling store manager recently asked if I’d like to join their new loyalty program I hesitated at first. I had so many loyalty cards I could hardly shut my purse. But he explained you can get all the program benefits simply by registering on an iPad, so I signed up.

Welcome discount

I immediately got a 10% welcome discount. Then the very next day Kipling sent me an e-mail saying they’d love to know more about me to help them personalise their service. Fine by me, I thought, especially when they reward you with an extra 500 points.

Welcome discount

I immediately got a 10% welcome discount. Then the very next day Kipling sent me an e-mail saying they’d love to know more about me to help them personalise their service. Fine by me, I thought, especially when they reward you with an extra 500 points.

Interested in one of these features?

Call us for more info: +31 (0)20 - 344 95 50

“Customers today expect a registration process should be quick and easy. Registration via an iPad is a perfect solution.”

Sjacco Mol

Director Systems

Social Sharing

And it wasn’t a one-off. Kipling regularly give me extra points. For example if I share or Like a product via Pinterest or Facebook, which I enjoy doing anyway.

Personalization

Then because they knew the date, on my birthday Kipling sent me a 15% discount voucher! On my next business trip I visited the local Kipling store to choose a new bag. And while they were scanning my voucher, I spotted this really nice purse to replace the one I’d ruined with all those loyalty cards!

Personalization

Then because they knew the date, on my birthday Kipling sent me a 15% discount voucher! On my next business trip I visited the local Kipling store to choose a new bag. And while they were scanning my voucher, I spotted this really nice purse to replace the one I’d ruined with all those loyalty cards!

Jürgen Derycke, Digital Manager Kipling

A complete contact strategy was worked out, with the profile and behavior of the customer as starting point.

Share this story