Daniel

It’s the small things that make you feel appreciated.

Just around the corner

There’s a Primera just round the corner from where I live in Rotterdam. As I always get my cigarettes there, and occasionally buy a magazine or tickets for a Feyenoord match, I joined their savings program.

Savings program

A few days after joining the scheme I got an e-mail saying I’d get a welcome gift if I came to the shop the next week. Another time Marleen, who works behind the counter, said I’d earned myself a free Primera shopping bag. They’re only small things, but it does show that Primera appreciates me as a customer.

Savings program

A few days after joining the scheme I got an e-mail saying I’d get a welcome gift if I came to the shop the next week. Another time Marleen, who works behind the counter, said I’d earned myself a free Primera shopping bag. They’re only small things, but it does show that Primera appreciates me as a customer.

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“You don’t need to give a discount to make a loyalty scheme work. We decided to make the scheme more exciting by including the lottery effect.”

Patricia Plugge

Director Accounts

Welcome gift

Because I’d bought a scooter and wasn’t taking the bus to work anymore, I hadn’t been in a Primera for a few months. I got a message that if I visited a store, nothing more, I’d earn 50 bonus points. While I was there I bought my wife a Cosmopolitan and earned enough points for a lottery ticket.

A sign of appreciation

When I got home I entered my lottery ticket number online and guess what? I’d won! I went straight back to my Primera to pick up a cool €200. Not a bad reward for buying a magazine.

A sign of appreciation

When I got home I entered my lottery ticket number online and guess what? I’d won! I went straight back to my Primera to pick up a cool €200. Not a bad reward for buying a magazine.

Christel Teeuwen, Marketing Manager Primera

We have 1000’s of transactions per store per day. Only m―wise was able to integrate, analyse and translate all that data into highly effective campaigns.

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